Justin Hackney
Creative Director @ elevenlabs / Filmmaker / AI Community / Founder @realdreams / Artist in Research @OpenAI
This Christmas spec blends tradition and innovation, exploring the roots of holiday giving from ancient rituals to modern Santa. Using AI tools like Freepik, MiniMax, and Midjourney, we reimagined the story of Christmas, highlighting how we connect and create meaning. Coca-Cola, as a symbol of storytelling, ties it all together. A gift to celebrate the past, present, and future of holiday traditions.
As the Creative Director at ElevenLabs, I lead transformative projects that sit at the crossroads of AI and creativity. My mission is to harness the full potential of AI within the creative realm, pushing the boundaries of what’s possible. With over a decade of experience, I’ve honed my skills in visual storytelling across multiple platforms. My expertise spans creative direction, directing, filming, editing, and producing impactful content that resonates with audiences. My passions include Virtual Reality (VR), Extended Reality (XR), motion control filming, holographics, AI-driven filmmaking, LiDAR technology, generative AI tools, interactive installations, and Metahumans. Before my current role, I was at Mad Cow Films, an award-winning production company, where I directed projects for iconic brands like Honda, Lego, Uber Eats, and EE. This experience allowed me to seamlessly blend creative vision with commercial demands, delivering work that speaks to diverse audiences. In addition to my role at ElevenLabs, I founded realdreams.io, a creative studio and AI agency that specializes in events and fosters a vibrant community around generative creative tools. Through this venture, I aim to build a platform that sparks dialogue, collaboration, and innovation in the AI space. As we enter the age of the AI creative renaissance, my focus is on exploring both the ethical dimensions and the groundbreaking potential of AI in the creative industries. If you’re passionate about pioneering AI-driven content production and open to exploring innovative collaborations, let’s connect and see how our creative visions can align.