Château La Bernarderie
Château "La Bernarderie" – A (fictitious) Grand Cru with a Taste of Reflection 🍷 If the Bernards had vines, they would surely release this famous piquette... 🎭 It all started with a remark from Thibaut Feuillet: “Soon, we will see the images of this imaginary vintage.” Challenge accepted! I wanted to bring this idea to life with a format I hadn’t yet explored: a preventive message, in a very “Bernardian” tone. 💡 “I’m being offered wine…” – and then, the whole point became obvious. This project reminded me of those moments when, with Marine Les Serrano, we declined the sacrosanct glass of conviviality... and the sometimes surprising reactions that arise from it. No need to say more—at Bernard, we know how to communicate. I hope the message is clear! 😉 🎬 Watch, share, and tell me in the comments what it means to you!
