Expanding Creative Frontiers
Mads explores the intersection of human vision and machine intelligence, constantly pushing the boundaries of creativity. With over a decade of experience in film production, digital media, and content strategy, he has honed the skills needed to craft powerful stories from development through post-production, now with AI at the forefront. His work has been showcased at the Hayward Gallery’s Art Night, Lumiere Cinema, and beyond, covering diverse fields like fashion, tech, sustainability, and culture. Mads has collaborated with brands such as Coca-Cola, Pandora, the Norwegian Seafood Council, and DR, while also shooting and editing editorial and documentary films for VICELAND, VICE, MUNCHIES, NOISEY, and VOX. As a filmmaker, editor, and DOP, Mads’ journey into AI-driven creativity began out of both curiosity and necessity. He believed that if new tools were going to shape the future of filmmaking, it was better to embrace them than resist. What began as an experiment—transforming a walk through Frederiksberg Garden with his son into an AI-enhanced visual story—quickly became a creative obsession. Now, Mads is focused on how generative AI can expand the possibilities of storytelling, production, and post-production, particularly for independent creators. For Mads, AI is not a shortcut; it’s a tool that unlocks new creative frontiers while keeping human ingenuity at the core. His biggest creative partner, Emil Walder at Gobsmack, has played a vital role in pushing his AI exploration forward, especially through their “Human Touch” film. Mads believes two minds are always better than one. Outside of work, Mads enjoys losing himself in films, books, games, and history, but nothing compares to spending time outdoors with his son and girlfriend. AI is evolving rapidly, and while he believes it will become a mainstay in creative production, he also thinks it will spark a renewed appreciation for purely human-made content, much like how digital music made people value vinyl again. For now, Mads is excited to be part of this journey and to witness it unfold.
